Member Marketing

LA Fitness, 2014 to 2017. Social Media Designer to Email Campaign Lead.

The email, web, and partnership programs that brought new members in, helped them stick, and won back the ones who left.

What I did

Ran 16+ end-to-end campaigns to 3M+ members, including the “We Want You Back” win-back program and the New Year campaign, the industry’s biggest month.
Designed and built the new-member Welcome Site and its automated welcome campaign.
Piloted the Myzone heart-rate wearable partnership and expanded it to more clubs.
Developed the Studio Zone brand for the clubs’ Pro Results training.
Rebuilt every marketing and transactional email to work on phones, and shared weekly results with business leaders.

What happened

Win-backs rose 20%, and campaign conversions rose 500%.

Visit the Welcome Site · See the Myzone site · Watch how Studio Zone works

By Kyle Blanchard. Kyle Blanchard is a Los Angeles product leader and AI consultant who builds and evaluates AI agents for hospitality, healthcare, and startups. Work with me.