We Want You Back

LA Fitness, 2014 to 2017. Email Campaign Lead.

A win-back email program for lapsed gym members, plus the new-member Welcome Site and its automated welcome campaign.

What I did

• Ran 16+ end-to-end campaigns to 3M+ members and rebuilt every email to work on phones.
• Shared weekly results and insights with business leaders.

What happened

Win-backs rose 20%, and campaign conversions rose 500%.