Optima Tax Express
Optima Tax, 2017 to 2019. Built and ran it solo.
A standalone tax-services product from Optima, sold online direct and through a white-label partner.
What I did
- Built and launched it end to end on my own: the site, the white-label partnership, the marketing, and the reporting.
- Shared the results in weekly meetings with the CEO, COO, and managing partner.
What happened
A new product line for Optima, built and run by one person.